(MISHISTRY)Edited on Adobe After Effects
For my animated personal brand project, I created a 12 seconds motion graphic using Adobe After Effects to bring my logo to life. The animation starts with the letter “M” scaling up from a small size while rotating twice (2×360°), creating an energetic and engaging introduction. I used Easy Ease and motion blur to smooth out the motion and give a professional finish.
The puzzle section of the “M”, initially black, transitions into its original brand colors, representing the idea of design as a process of assembling and solving. This was achieved using fill color keyframes and opacity changes.
Once the puzzle is fully revealed, the text “MISHISTRY” appears through a soft fade-in transitions. Only after the full logo is revealed does the tagline “Where design finds its place” appear, fading in underneath to give weight to the message and provide a thoughtful close.
To enhance the animation, I added sound effects that synchronize with key transitions, such as the rotation, puzzle color reveal, and text appearances. This adds impact, rhythm, and emotional tone to the viewer experience.
Once the puzzle is fully revealed, the text “MISHISTRY” appears through a soft fade-in transitions. Only after the full logo is revealed does the tagline “Where design finds its place” appear, fading in underneath to give weight to the message and provide a thoughtful close.
To enhance the animation, I added sound effects that synchronize with key transitions, such as the rotation, puzzle color reveal, and text appearances. This adds impact, rhythm, and emotional tone to the viewer experience.
